Suomalainen Menestysresepti, episode 2 was aired yesterday. The start of the road for our product to be ready for the supermarkets. Interesting idea, amazing opportunity! and the beginning of a very tough and instructive journey.

What you saw yesterday was a scientist realizing that having a product in the supermarket involves so much more than just having a ready product:

Concept: how to explain the product shortly, without becoming too scientific and focusing on what consumers are interested. This is definitely something much more difficult I had ever imagined and one of the biggest difficulties in this competition.

Advertisement: No comments! My creativity is in food, not in advertisements!! 😉

In conclusion: Tough journey ahead, plenty to learn and a need for me to think from the consumer’s point of view, not as scientist anymore…

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